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Emarsys & Microsoft Business Central

A personalised shopping experience, powered by integration

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A personalised experience

Emarsys is an omnichannel marketing platform, designed to provide a consistent brand experience across all your customer touchpoints. Using artificial intelligence to gather insights and track consumer behaviour, Emarsys helps you get to know your customers as individuals – allowing you to create more personalised shopping journeys.

While Emarsys powers your marketing, Microsoft Dynamics Business Central (formerly Dynamics NAV) manages your back office and financial operations, enabling you to gain an end-to-end view of your business. Separately, these systems automate your everyday tasks. Together, they do so much more.

Automated workflows

When you integrate Business Central with Emarsys, Business Central starts to feed ongoing business intelligence into your marketing platform – without you having to manually input the data. Emarsys then uses this data to create individual customer profiles, enabling you to better understand their interests.

By profiling your customers, Emarsys can start to predict and anticipate your customers’ behaviour. All the information gathered in Business Central can drive your marketing strategy, helping you increase your revenue and ultimately grow your brand.

Integration is the fuel that powers data-driven marketing and automated communication between your systems. Luckily, that’s what we do best.

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Why Patchworks?

We specialise in bringing the best elements of your business together under one roof. Baffled by integration? Don’t worry. Our team of experts will guide you through the process, showing you how to use your new Patchworks platform to transform your business.

  • Easy to use: Enjoy a single cloud platform to connect Emarsys with Dynamics Business Central
  • Save time & money: By automating data input tasks and eliminating overselling, we help your business save time, money and valuable resources
  • Dedicated team: You’ll be allocated a team of experts, scoping your project with a 360º analysis of your business’ needs
  • Reliable & accurate: Data is securely transferred with no risk of manual errors
  • Flawless customer experience: Your customers will always see the correct information and stock levels, eliminating the risk of overselling
  • Growth & performance: Increase your efficiency and profitability, and easily connect new systems when you’re ready
  • 100% UK-based: Patchworks is the only integration service to be fully based in the UK, ready to respond whenever you need us
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Find out how we aided the UK’s fastest growing business of 2016

Find out how we aided the UK’s fastest growing business of 2016

When Black Friday flooded their site with orders, Gymshark’s systems struggled to cope. That’s why we connected their ecommerce platform to their warehouse, powered by a platform that can sync thousands of orders a minute.

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